Henri De Baillet Latour - Jacques Rogge Olympic Chair

In light of significant economic and managerial developments, the world of sport needs new policy instruments. Sports ethics and deontology of athletes need points of reference which have to be adjusted multiple times. The world of sports is ready to pay attention to this issue, but support (through research) is necessary in order to determine how best to approach the issue.


The Olympic Chair will provide an important centre within Ghent University for research, teaching, and dissemination of information about this topic. 

The objectives and ambitions of the Olympic Chair can be described as follows:

  • Research: to carry out reflection and academic production in connection with the central topics of the Olympic Chair, under the leadership of the chair-holders.
  • Teaching: invite a high-level academic once every year to deliver a series of classes on the Olympic material (historical approach, ethics, economics, management, sports material etc.) as an invited guest lecturer. Responsibility for organising this every year alternates between the two universities, and the teaching is offered at Master’s level (within Movement and Sports Sciences)
  • Community service: this is offered to the government, federations, and other front-line actors in the world of sports in Belgium, by means of initiatives to offer services on topics such as making sports policy, and social responsibility in sports, amongst others.
  • Collaboration related to these activities with Olympic and sports structures in Belgium and internationally.


Logo Baillet Latour


This chair is a collaboration between Ghent University and UCLouvain.




Annick WillemProf. Annick Willem holds a PhD in Applied Economics (Ghent University) and, since October 2010, has been Assistant Professor within the Department of Movement and Sports Sciences in the faculty of Faculty of Medicine and Health Sciences. She is also responsible for the Sports Management course, and the Sports Management research group, where the Olympic Chair is based.