Hands-on Digital

When? Hands-on Digital 2023

The Hands-on Digital Day of 2023 takes place on May 4th. 


Campus Aula, Ghent University 


The Center for Persuasive Communication at Ghent University, Artevelde University of Applied Sciences and the Media Industries and Policies division of NefCa organize the ‘Hands-On Digital day’. During this day, academic researchers and practitioners meet to discuss the latest trends in digital marketing. Students get the unique opportunity to interact with practitioners and PhD students who are working on the topic of digital marketing. Researchers working on the topic of digital marketing are invited to present their research to a wide audience of students and digital marketing experts. This will challenge researchers to valorise their research results and present them into a relevant and meaningful way for practice (no detailed statistics or technical hypothesis development).

The aim of the seminar is to unite academics and practitioners who are working on the topic in order to share research insights, work on issues and key challenges in this research field and create a future research agenda. In addition, this event also gives students networking opportunities on the digital marketing theme.


13u - 13u30 Introduction by lecturer Jan Algoed
13u30 - 14u30

Case studies 

  • Chris De Backer - Co-Founder Yugen Kombucha - F* Marketing, Use Soul. 
  • Jürn De Baets - Marketing lead Club Brugge - The shift to first-party data and fan engagement.
14u30 - 15u30

Research Talks

  • Brahim Zarouali, KULeuven - Can online ads be damaged by fake news?
  • Dorien Luyckx, UAntwerp - Advertising in journalistic podcasts.
  • Ellen Soens - The power of authenticity: How employee ambassadorship can help brands thrive in challenging times.
15u30 - 16u Break
16u - 17u

Case studies 

  • Margot Vansteenkiste - Social Media manager at LolaLiza - How do you create true ambassadors for your brand?
  • Jules Thys - Foodmaker - Tips & tricks for creating memorable brand experiences
17u-17u15 Warp-up