Guoquan Ye

Biography

I obtained a master degree in Management Science and Engineering (2016) and continued to work for a PhD project about the effectiveness of product placement at Northeastern University (P.R. China). In 2018, I joined the Center for Persuasive Communication (CEPEC) at Ghent University as a joint PhD student.

Guoquan

PhD Project

During my joint PhD studies, I will do research on the effectiveness and underlying mechanism of product placement among children. This project is funded by China Scholarship Council.

Supervisors: Liselot Hudders

Contact

Guoquan.Ye@UGent.be

Volderstraat, 9000 Gent, Belgium.

Publications