Liselot Hudders


I'm an assistant professor in marketing communication and consumer behavior at Ghent University, department of Communication Sciences and director of the Center for Persuasive Communication. I teach courses in the bachelor and master. I published in a diverse range of SSCI-ranked journals as Journal of Advertising, International Journal of Advertising, Journal of Happiness Studies, Journal of Business Research, Computers in Human Behavior, etc. My work has been awarded with various awards (e.g., Jaarprijs wetenschapscommunicatie 2016 - KVAB, Maward for research -

Research Tracks

In 2011, I obtained my PhD at Ghent University on the link between luxury consumption and subjective well-being. Currently, I’m conducting (mainly experimental) research on the effectiveness of persuasive messages in a commercial and non-profit context, with a focus on 1) how children and adults cope with digital advertising, 2) how consumers can be persuaded to make more sustainable choices, and 3) how the new media environment affects advertising processing. I'm currently supervising about 15 PhD students and I'm supervising applied research on a diverse range of topics within the domain of Communication Management (Interreg2Seas Triple A, EUPledge Monitoring, Adlit, Heat4President MIP project).

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+32 9 264 91 89

Korte Meer 11, 1st floor, 9000 Ghent