Marijke De Veirman

Biography

I graduated as a Master in Communication Science in 2012 and obtained a Master in Business Economics in 2014, both at Ghent University. In October 2014 I started as a PhD candidate and teaching assistant at the department of Communication Studies, Ghent University. I assist the master courses of the specialization communication management. My research interests include e-WOM and social media marketing, in particular influencer marketing. To this end, I mainly use quantitative methods including structural equation modelling and experimental design.

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Contact

Marijke.Deveirman@Ugent.be

+32 9 264 97 22

Korte Meer 9, 1st floor, 9000 Ghent.

Publications