Wuxia Bao

Biography

I studied my Bachelor's Degree in Communication University of China, and majored in Digital Media Technology as well as minored in Broadcasting&TV Director. Then, I  went to Peking University (China) for a Master's Degree of Financial Media, which combined Journalism and Communication with Business Management.

Wuxia

PhD Project

During my PhD studies, I will do research on the effectiveness of social media marketing (especially influencer marketing) for luxury brands.

Supervisors: Liselot Hudders

Contact

Wuxia.Bao@UGent.be

Korte Meer 7, first floor.

Publications