Popular scientific writing with genAI and Group Feedback: reach readers outside of academic walls

Cluster

Communication skills

Target audience

PhD candidates

Content

! This workshop is about writing for an audience beyond academia, not just refining your text for peers. Step by step, you’ll shape your blog, social media post, magazine article, policy advice, or other text meant to impact non-scientists.

You may not see your research as a story, but when you write for readers outside your field, how you tell it makes all the difference. Even with AI tools, your story still needs your knowledgeable input. This workshop helps you shape your key message, use storytelling and the pyramid structure, write clearly and in a scannable way, and avoid jargon.

Working with doctoral researchers from different disciplines, you will exchange perspectives and learn how to make your resonate beyond your own field.

The workshop is hands on:

Test a short text by sharing it with a reader
Work on assignments in pairs and with the group, using prompt suggestions and a step-by-step plan
Receive both group and individual feedback on your revised text
You’ll walk away with sharper writing skills, a more engaging research story, and the tools to make your ideas stand out in any medium.

Objectives

The purpose of this workshop is to offer practical tools to write your own blog, social media post, press release, opinion article, magazine article, leaflet, mail or other text. The workshop is also useful if you want to contribute to texts by press officers or (science) journalists.

Dates and time schedule

Registration

First semester: Follow this link to subscribe to the registration or waiting list.

Second semester: Follow this link to subscribe to the registration or waiting list.

Your registration will be confirmed by separate e-mail from the Doctoral Schools. Cancellation of your registration can only be performed by sending an email to doctoralschools@ugent.be.

Registration Fee

Free of charge for members of the Doctoral Schools.

The no show policy applies.

Teacher

Ann De Ron worked for 10 years as a journalist and editor for several Belgian and international print media and websites, for instance for the newspaper De Morgen, Knack magazine, MO*Magazine and Natuur & Techniek (the Dutch NewScientist). She is a master in Molecular Biology and has been training researchers in popular scientific writing since 2008.

Number of participants

12

Evaluation criteria (doctoral training programme)

Active participation