Popular scientific writing: reach readers outside of academic walls


Communication skills

Target audience

PhD candidates


The purpose of this workshop is to offer practical tools to write your own popular scientific blog, press release, opinion article, magazine article, leaflet, mail or other text. The workshop is also useful if you want to contribute to texts by press officers or (science) journalists.

Writing for non-specialists or for news is an interesting challenge. If you stick to an academic writing style and only translate the jargon and give extra background, people will not read your text. But you do not want to be too simplistic either, so what to do?

This workshop starts from examples and your own text-to-be. It is hands-on: you will define a key message customized to your own audience, think about a suitable text structure, discuss texts, give and receive feedback on text outlines of fellow participants.

We start from with some important tasks beforehand:

• Defining your audience and your own purpose
• Choosing an appropriate and sharp key message
• Finding ways to attract your reader

After that, we design an appropriate text structure, and find how it differs from the structure of an academic publication. We look at ways to deal with jargon and how to write in an appealing and concrete writing style.


The workshop consists out of 1 day on campus group sessions, followed by a half day of online training. At the end of the workshop, you get 1 short individual feedback session with the trainer and 1 other participant, discussing your own text and questions. 

Dates and time schedule

Dates Time Venue
15 and 22 April 2024 9:30-16:30

15/04: Leslokaal 1.2 (Campus Ledeganck)

22/04: Online


Follow this link to subscribe to the registration or waiting list.

Your registration will be confirmed by separate e-mail from the Doctoral Schools. Cancellation of your registration can only be performed by sending an email to doctoralschools@ugent.be.

Registration Fee

Free of charge for members of the Doctoral Schools.

The no show policy applies.


Ann De Ron worked for 10 years as a journalist and editor for several Belgian and international print media and websites, for instance for the newspaper De Morgen, Knack magazine, MO*Magazine and Natuur & Techniek (the Dutch NewScientist). She is a master in Molecular Biology and has been training researchers in popular scientific writing since 2008.

Number of participants


Evaluation criteria (doctoral training programme)

Active participation