How to deal with media and journalists as a researcher


Communication Skills

Target group

Members of the Doctoral Schools


Science is thoughtful, complex and ongoing, while media want clear and short messages with some news value. Given that tension, it’s quite a challenge for you as a scientist to get your topic in the press in a satisfying way.

This 1,5-day workshop gives you background and practical tips to deal with the media as a researcher.

• How and when do you contact the press? What if they do not contact you? What if they do?
• We look at how you can prepare yourself for an interview by a journalist from written press, radio or television all the same: by reflecting beforehand on what your key message is and on how you can adapt it to your audience.
• We listen to a few exemplary interviews with scientists and discuss how you can react good and less good to questions the journalist seems to give you a hard time.
• During the second session (half a day) you get feedback on a practice press release that you wrote yourself, and practice being interviewed based on it.

! In this workshop you will not be filmed !

Time schedule and Venue

Course code Dates 2nd semester 2017-2018 Time Teaching room

28 May 2018 (Monday full day) +

4 June 2018 (Monday afternoon)



room 5.1 (5th fl), Faculty of Psychological and Pedagogical Sciences, FPPW, H. Dunantlaan 2, Gent

room 5.1 (5th fl), Faculty of Psychological and Pedagogical Sciences, FPPW, H. Dunantlaan 2, Gent


For 10 years, Ann De Ron worked as a full-time (science) journalist for the newspaper De Morgen, the magazines Knack and the Dutch new Scientist (used to be ‘Natuur & Techniek’), the press agency IPS and many others. She holds a Master degree in Sciences and a Bachelor in Intercultural Management.

Ann has been training researchers at UGent in popular scientific writing since 2008, and since 2016 also in ‘Dealing with the media as a researcher’.

Registration fee

Free of charge for the members of the Doctoral Schools


Please follow this link:  Your registration will be confirmed by email.

If the course is fully booked, please send an email to and ask to be added to the waiting list.



Number of participants


Evaluation criteria

100% attendance, active participation