Sports Management

Research Projects     Staff     Publications     Co-working

 

The Sport Management team conducts research in the area of sport-for-all management and policy with a particular focus on inter-organizational collaborations, and in ethics management in sport; and educates master students and professionals to become sport managers.


In particular, a first research line focuses on collaboration types, decision-making mechanisms, and processes in place on practitioners, organizational, and policy level, and on effectiveness of sport-for-all programs. We also study professionalization in sport management and sport policy. The Sport Management team is known for the managerial and inter-organizational relationship approach to the challenges of sport-for-all and sport policy.


In a second research line we study how sport can be good (sport ethics) and do good (corporate social responsibility and cause-related marketing). The sport world has a complex relationship with ethics and values. On the one hand, a lot of benefits come with the practice and organization of sport, such as health, social cohesion, social capital,… On the other hand, sport is suffering from a moral crisis: match-fixing, bad governance, doping, .. are featured in the media every day. This paradox has to be managed and guided in the right direction. Research on sport ethics and Olympic values is embedded in the Olympic Chair Henri de Baillet Latour-Jacques Rogge. The Sport Management team is known for its research on match-fixing, ethical leadership, and cause-related marketing.

 

Contact information

Research Group Sports Management
Watersportlaan 2
9000 Gent
tel. 09 264 63 27