Bram Uyttenhove

Bram U


Bram obtained his master’s degree in Communication Sciences at Ghent University, specializing in Communication Management. Next to that, he also holds a bachelor’s degree in Marketing (specialization: Sales).  After his studies, he worked for a year in the marketing department of a private company. However, his interest in academic research brought him back to the faculty of political and social sciences. Since September 2022, he has been working as a PhD student at the CEPEC research group, researching the role of delay discounting when parents are confronted with child-targeted packaging.

PhD Project

How being a responsible parent is challenging: An inquiry on the role of delay discounting in how parents resist child-targeted product packaging.

Supervisors: Liselot Hudders and Dieneke Van de Sompel and Ini Vanwesenbeeck


Technicum, T1, Sint-Pietersnieuwstraat 41, 9000 Ghent