Carla Mingolla

Biography

In 2015 I graduated as a master in Communication Sciences, at Ghent University. In November 2016 I obtained a BOF scholarship at Ghent University to examine the influence of perception biases in consumers’ mindset to stimulate the sustainable behavior change. I am using both qualitative methods, such as focus groups, and quantitative methods, such as experimental design. Currently I am investigating the influence of bandwagon heuristics to incite pro-environmental behavior.

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PhD Project

In November 2016 I obtained a BOF scholarship at Ghent University. This PhD is a consortium with the Faculty of Veterinary Medicine and the objective of my PhD is twofold; Firstly, I am investigating the influence of perception biases in consumers’ mindset on sustainable behavior change, and accordingly develop communication strategies to refute or use these biases to incite sustainable behavior change (e.g. sustainable energy use). Secondly, I am developing a theoretical framework based on the Theory of Planned Behavior that explores the influence of perception biases in farmers’ mindset regarding sustainable treatment methods (e.g. use of diagnostic tool) to treat mange in Belgian Blue Cattle farms. These findings will be implemented when developing strategies to incite the adoption of novel sustainable treatment methods. I am using both quantitative and qualitative research.

Supervisors: Liselot Hudders, Veroline Cauberghe and Edwin Claerebout

Contact

Carla.Mingolla@UGent.be

Korte Meer 7, 1st floor, 9000 Ghent

Publications