Verolien Cauberghe is assistant professor in Communication Management at theGhent University. She teaches the courses Marketing Communication, Corporate Communication and Social Marketing. Her research interest lays on advertising effectiveness and social marketing.

In the past she did research related to advertising knowledge among minors, the persuasive impact of communication strategies (e.g., two-sided messages) and crisis communication.

She published her research in international journals such as Journal of Advertising, International Journal of Advertising, Journal of Interactive Marketing, Journal of Business Research, Public Relations Review.
She serves as ad hoc reviewer for journals such as New Media and Society, Journal of Computer Mediated Communication, Journal of Interactive Marketing and for international conferences (EMAC, ICORIA).