Sanne Holvoet


During my Bachelor’s degree studies Graphic Design at Artevelde University College, which I ended in 2015, my interest in (digital) marketing and communication grew. Therefore, I decided to continue my studies at Ghent University in order to obtain a Master’s degree in Communication Sciences. Shortly after my graduation in 2017, I was admitted to start working on a PhD project about digital marketing funded by the Research Foundation Flanders (FWO). Currently, I am working on my first experimental study as a PhD student about the effectiveness of personalized advertising among teenagers.

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PhD Project

During my PhD studies, I will do research on the effectiveness of digital marketing among adolescents. This project is funded by FWO for the next 4 years.

Supervisors: Liselot Hudders, Verolien Cauberghe and Laura Herrewijn


Korte Meer 7, 1st floor, 9000 Ghent.