Steffi De Jans

Biography

I graduated as a master in Communication Sciences at Ghent University in 2015. A few months after my graduation, I started my PhD. My research focuses on minors’ advertising literacy for embedded advertising. I investigate this topic by using both quantitative (experimental design and eye-tracking) and qualitative methods (focus groups). As a researcher, I am involved in the AdLit-project. This project focuses on empowering minors to cope with (embedded) advertising. Currently, I am a research and teaching assistant at the department of Communication Sciences at Ghent University.

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PhD Project

The overall aim of my dissertation project is threefold. First, I examine minors’ advertising literacy for different embedded advertising formats. Second, I investigate how different facets of advertising literacy affect advertising effectiveness and how these different facets are interrelated. Finally, I examine how minors’ advertising literacy can be improved (e.g., advertising literacy training sessions, advertising disclosures, serious games).

Supervisors: Liselot Hudders and Verolien Cauberghe

Contact

Steffi.DeJans@UGent.be

Korte Meer 7, 1st floor, 9000 Ghent

Publications