Steffi De Jans


I graduated as a master in Communication Sciences at Ghent University in 2015. A few months after my graduation, I started my PhD. In 2020, I obtained my PhD, which is entitled 'The empowered child in the advertising jungle. A multi-method approach to investigate how minors' advertising literacy can be improved for contemporary advertising.' The main aim of my dissertation was to make children (ages six to twelve) and adolescents (ages 13 to 18) more resilient to contemporary advertising by examining how their advertising literacy can be improved through different advertising literacy interventions. Currently, I am visiting professor at the department of Communication Sciences at Ghent University. My research focuses on minors’ advertising literacy for embedded advertising, influencer marketing and how children's healthy eating behavior can be stimulated. I investigate these topics by using both quantitative (experimental design and eye-tracking) and qualitative methods (focus groups).

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Korte Meer 7, 1st floor, 9000 Ghent