Dieneke Van de Sompel



Dieneke Van de Sompel is assistant professor Communication Management at the department of Communication Studies, Faculty of Political and Social Sciences at Ghent University where she is a member of the research group CEPEC (Center for Persuasive Communication). She holds a master degree as well as a teacher degree in Business Administration and obtained a PhD in Applied Economic Sciences (Marketing), in the domain of consumer behavior. Her Phd focused on children's consumer behavior and reaction to advertising. She was previously employed as a teaching assistant at the department of Marketing in the Faculty of Economics and Business Administration.

Dieneke teaches bachelor and master courses, such as “Digital Marketing” (Master Communication Management), “Encyclopedie van de Communicatiewetenschappen” (Bachelor Communication Sciences) and “Communicatievaardigheden” (Bachelor Pharmaceutical Sciences

Research Tracks

Since the beginning of her PhD, she developed a specific research interest in examining minors’ consumer behavior from an interdisciplinary research angle, combining the domains of communication sciences, advertising, consumer behavior and social marketing. These research interests are currently centered around research that explores how healthy, sustainable and social concerns and behaviors can be stimulated in minors and their family (for example via marketing and 

communication interventions, such as nudges or public service announcements, via social media etc.), on research that explores downsides of minors’ exposure to commercial messages and advertising (such as privacy concerns) and how they can be averted (for example by focusing on stimulating literacy, by using advertising disclosures) and on parent-child communication triggered by children’s exposure to consumer content.



+32 9 264 91 89

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