Anqi Yu

Researcher at the research group Center for Journalism Studies of the department of Communication Sciences of Ghent University.

Anqi Yu    |  LinkedIn


Sustainable consumption of luxury products
Consumer behavior
Consumer perception


Anqi Yu is a Ph.D. candidate (CSC funded) at Ghent University. She obtained her Master’s degree in Digital Text Analysis (skills in machine learning and NLP) at University of Antwerp.

Currently, she aims at bridging luxury products and sustainable consumption by narrowing the consumer perception gap between luxury product consumption and sustainable consumption without diluting the brand image of luxury brands, which provides implications about how luxury brands should communicate their sustainability efforts to consumers.


Research Projects

Does sustainability sell luxury products? The influence of sustainable features in luxury products on brand perceptions and product evaluations