Communication Management

Contents

The specialisation in Communication Management focuses on the persuasive force of communicative messages and is supported by the CEPEC research group. Communication is a strategic tool employed by both profit and non-profit organisations in order to influence the knowledge, perceptions and behaviour of stakeholders.

In this specialisation, the processing and effectiveness of persuasive messages are seen as pivotal. We cover three important pillars of strategic communication:

  • Marketing Communication: students are taught to independently build a marketing communication plan for any type of product
  • Corporate Communication: students are taught the necessary skills, insight and attitudes that are necessary for taking on the tasks of a professional marketing communication manager
  • Market and Consumer Research: students become acquainted with current methods and techniques in marketing, consumer and innovation research through a variety of methods ranging from marketing, behavioural economics and methodology
  • Master’s Dissertation

Within each of these domains students acquire theoretical insights about how persuasive communicative messages are implemented and spread, as well as how they influence stakeholders (consumers, employers, etc.).

Special attention is paid to persuasive communication through new media, because they strongly change the way advertisers, companies and non-profit organisations communicate with stakeholders. (e.g. e-WOM, mobile marketing, e-commerce, advergames, crisis communication through social media, etc.)

Elective courses and Internship

Apart from the three obligatory courses, students can customize their programme by choosing elective courses.

  • Marketing courses: ‘Social Marketing’ and ‘High Tech Marketing’
  • Economy courses: ‘Markets and Prices’
  • Technological courses: ‘Media, Market and ICT’

Students can also opt for an internship or studies abroad. To complete the Master programme, students have to write a Master’s dissertation. Students also acquire practical experience through practice oriented exercises (e.g. L’Oreal Brandstorm, policy reports), multiple presentations (occasionally in English) and guest lectures.

Labour Market

Graduates in the specialisation in Communication Management find employment in various sectors and functions. Students establish careers in strategic communication agencies, advertising and PR agencies, media companies. They often help steer the internal or external communication services of companies in every possible sector.