Research groups

The Center for Persuasive Communication studies effectiveness of persuasive communication.
How are (young) consumers affected by advertising, how can behavioral change be fostered and how should companies manage their reputation?


Prof. Dr. Verolien Cauberghe
Prof. Dr. Dr. Liselot Hudders
T: +32 9 264 91 89
E: Veroline.Cauberghe@UGent.be
E: Liselot.Hudders@UGent.be 
website: www.cepec.ugent.be/

Center for Journalism Studies (CJS)

The Center for Journalism Studies was founded in 2007. Ever since this research organisation actively investigates recent developments within the field of journalism and education about ‘journalism studies’.

Prof. Dr.  Sarah Van Leuven
T: +32 9 264 97  89
E:
website: www.cjs.ugent.be

Center for Cinema and Media Studies (CIMS)

The Centre for Cinema and Media Studies (CIMS) hosts different lines of research which are defined by a critical perspective and an acknowledgement of the vital role that screen and media culture plays in disseminating tastes, values and ideology in society.

Prof.dr. Daniel Biltereyst
T: +32 9 264 68 64
E: Daniel.Biltereyst@UGent.be
E: cims@UGent.be
website: www.cims.ugent.be

Media, innovation and communication technologies (mict)

The research group for Media, innovation and communication technologies (mict/imec-mict-UGent) was founded in 2004 and currently counts members. MICT focuses on both fundamental social scientific research as well as policy oriented research in the field of new media and information and communication technologies.

Prof. dr. Lieven De Marez
T: +32 9 264 68 85
E: Lieven.DeMarez@UGent.be 

Evelien De Waele-De Guchtenaere
T: +32 9 264 97 07
E: Evelien.DeWaeleDeGuchtenaere@UGent.be
website: www.mict.ugent.be

Health, Media and Society (HM&S)

The research centre Health, Media and Society was founded in 2014 and has currently 11 members. HM&S investigates from a transdisciplinary perspective how health issues are constructed through media coverage and how audiences deconstruct these health issues.

Prof. dr. Daniël Biltereyst - dr. Sarah Van Leuven
T: +32 9 264 97 58
E: sarah.vanleuven@ugent.be
website: Health, Media & Society

Doctoral research

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Doctoral research