Mathias Maes

Junior researcher at the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.


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Immersive media
Technology acceptance & adoption

Mathias started as a junior researcher in December 2019. He holds a Master’s degree in Communication Sciences (New Media and Society) from Ghent University. Inspired by the ‘Daily Prophet’ newspaper in the Harry Potter series, he explored the viability and user acceptance of a prototype mobile AR-application augmenting news articles in the traditional newspaper with video fragments, and how this AR-application affected the information retention of news. This further developed his interest in research, and specifically in designing and performing experiments.

Currently, Mathias is working on the iPlay project (imec.icon), an interactive exergaming platform for comprehensive, 3D monitoring of athletes, under the supervision of dr. Wouter Durnez. Trying to broaden his scope, he is also pursuing an additional Master’s degree in business economics.