Who are we? 

We are an interdisciplinary research group of imec and UGent, who consists of a highly motivated team of researchers combining human and technological expertise, with a background in communication, psychology, sociology, engineering and design.

We build bridges between technology, people and society by studying their intertwined relationships to tackle the current evolution towards a sustainable digital society. We do this by looking at shifting interfaces (from analogue to digital) and studying their interactions, impact and insights.


Building bridges between technology, people and society

1) Interactions

We design state-of-the art methods, using our research labs and prototypes for real-life testing, focusing on observation, co-creation and interaction design, to optimize your human-technology interactions.

2) Impact

We use theoretical frameworks from social sciences for evidence-based results, focusing on motivational, behavioral change and experience research, to maximize your effectiveness and adoption.

3) Insights

We evaluate and expose tension fields between data, privacy and ethics at governmental and industrial level, to advice your policy and decision makers.

What do we do?

We provide scientific insights on how people interact with technology today. And co-create future technologies for the people of tommorow.
Therefore we study people on three levels:

What people say

By asking opinions via online/offline surveys and interviews.

What people do

By observing behavior via mobile data logging and in the field monitoring.

What people feel

By measuring physiological data via a wide range of sensors (EEG, EMG, GSR, HR, Eye-tracking).

Research Projects

Below you can find all our current research projects.

MM+M - Fossil free neighborhoods Muide-Meulestede + Mariakerke  

MUSIC - Mastering user living experience in homes with smart sensor environments by creating intuitive concepts    

SenseCity - Respond faster and more accurate to calamities

IoT Chef - IoT technology to create a connected cooking system

ROLECS - Roll out of local energy communities

iPlay - Interactive sports platform for comprehensive, 3D monitoring of athletes

PATRONUS - Personalized anxiety therapy through longitudinal & user-aware services

Illuminate - Interactive streaming and representation for totally immersive applications

LoREM 4.0 - Cognitive load in the workplace: measurement and remediation of overload during assembly work in Industry 4.0

SCAFFOLD - ePortfolios to scaffold workplace learning in health education

Hello Jenny - City of People / Slim in de stad

Yves - Augmented workers using smart robots in a manufacturing cell

Operator Knowledge - Automated creation of digital assembly instructions by operator driven knowledge capturing

Stressy - Stress in the City

Digimeter - Measuring media/technology usage and expectations in Flanders

Mobile DNA - Application that shows your smartphone usage

Museum of Things for People - Museum experience of the future

Vanden Broele Uitgeverij - New interface for their knowledge platforms

TBM Ivision - Game-Based therapy for children with cerebral visual impairment

Citadel - Empowering citizens to transform European public administrations

Promise - Preserving online multiple information: towards a Belgian strategy

LBLOD - Local decisions as linked open data

Social factors and risk behavior - Untangling the relationships between the online and offline world

The Future of Video Consumption

Chair - Media in a Society in Transition

Kenniscentrum - Data & Society

EBSI - European Blockchain Service Infrastructure

Daiquiri - Data & Artificial intelligence for Quantified Reporting in sports

Inclusion in 4D - City of People - Learning disabilities