Olivia De Ruyck

Researcher at the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences and Department of Industrial Systems Engineering and Product Design, Ghent University.

Olivia De Ruyck


More info


User research
Co-creation techniques
Idea generation
Training and workshop facilitation
Internet of things


Olivia De Ruyck graduated in 2007 as a Master in Product development (Artesis Antwerpen) and in 2008 as a Master in Marketing Management (Vlerick Leuven Ghent management school).
At UGent she is part of the imec-mict-UGent and IDC team in Kortrijk. Here, she works as a researcher and doctoral student within the domain of user research and internet of things.

Prior to her job at UGent, Olivia has an experience of over 9 years as an innovation consultant for over 30 companies in different fields: telecom, food & beverage, technology, medical, governmental… She gained this experience at Indra Europraxis in Barcelona (>3year); later she moved back to Belgium and worked for Verhaert New Products and Services in Antwerp (>5year).

Olivia likes to be in an international environment and is fluent in Dutch, French, English and Spanish and has notions of Italian.