Research Expertise
Cepec examines the effectiveness of persuasive communication, both in a profit and non-profit context. In particular, the PhD and research projects can be bundled in the research tracks.
Children and Consumer Socialization
Which influences affect how children grow up as critical consumers?
Sustainable Consumption and Green Energy
How can consumers be persuaded to adopt a sustainable consumption pattern?
Consumption and Subjective Well-Being
How does consumption affect an individual's subjective well-being?
Classical Rhetoric in Political Communication
How do rhetorical figures persuade in political communication?
Non-Profit Communication and Forced Migration
How are refugees represented in refugee organizations’ communication?
