Center for Persuasive Communication

Research Expertise

Cepec examines the effectiveness of persuasive communication, both in a profit and non-profit context. In particular, the PhD and research projects can be bundled in the research tracks.

Advertising Literacy of Preschool Children

Which knowledge and skills do preschool children have regarding advertising?

Consumer Socialization

How do parents acquire consumption competences from their children?

Fitness Influencers

How can fitfluencers positively impact on adolescents?

Food Product Packaging and Parents

How do parents assess child-targeted food packaging?

Food Waste

Why do consumers waste food?

Gambling Advertising

How are consumers affected by gambling advertising?

Influencer Sharenting

What is the impact of sharenting?

Kidfluencers

What are the concerns related to children as influencers?

Parenting & Social Media

How does the digital landscape affect today’s parents?

Unhealthy Food Marketing

How to resist unhealthy food choices?