Research Expertise

Cepec examines the effectiveness of persuasive communication, both in a profit and non-profit context. In particular, the PhD and research projects can be bundled in the research tracks.

Digital Marketing

How are online marketing tactics affecting consumers?

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Advertising Literacy

Which knowledge and skills do minors have regarding new advertising formats?

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Children and Consumer Socialization

Which influences affect how children grow up as critical consumers?

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Media Multitasking

How does multitasking with different media affect advertising effectiveness?

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Sustainable Consumption and Green Energy

How can consumers be persuaded to adopt a sustainable consumption pattern?

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Influencer Marketing

How can influencers be used to promote products and brands on social media?

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Risk and Crisis Communication

How should companies communicate on social media in times of crisis?

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Behavioral Change

How should PSA's be designed to incite behavioral change?

Behavioral Change

 

Personalized Advertising

What are the effects of personalized advertising?

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Consumption and Subjective Well-Being

How does consumption affect an individual's subjective well-being?

Consumption and happiness

 

Classical Rhetoric in Political Communication

How do rhetorical figures persuade in political communication?

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Non-Profit Communication and Forced Migration

How are refugees represented in refugee organizations’ communication?

expertise