Prof. dr. Lieven De Marez

Research director at the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.

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Media innovation
User-centric research
Multi-method research
Technology/media adoption and use


Lieven De Marez is a professor ‘Media, Technology & Innovation’ & ‘User-centric innovation research’ at the department of communication sciences at Ghent University. At the department, he is heading the multidisciplinary research group for Media, Innovation & Communication Technologies (mict), affiliated to imec, the world-leading R&D and innovation hub in nano-electronics and digital technologies. Within imec, Lieven is the founding father of the digimeter and methodological innovator within imec’s Innovation Services Team.

Leveraging on the combination of imec’s panels and insights, and the broad methodological expertise of social science research methodologies (self-reporting, ideation, network analysis, digital methods, forecasting, physiological measures, human-computer interaction, quality of experience, adoption potential assessment, willingness-to-pay …) Lieven and his team are widely recognized for assessing the potential and impact of technological innovations in a broad diversity of markets.

He published >70 articles, was already the promotor of 8 PhD’s.