SKODA - Stimulating consumer data


This project aims to investigate how viewing figures can be enriched with iDTV data. The rise of digital television has thoroughly redrawn the TV landscape as a result of, among other things, a wider selection of channels and a proliferation of the possibilities for delayed viewing. This project will look deeper into the construction, maintenance and dynamisation of segmented viewer panels attuned to the modern viewing environment. This approach will provide further new opportunities for the far-reaching targeting of viewers, as a result of which this project therefore builds largely on the ADME project.

Duration of the project

The project runs from 01/12/2008 - 31/12/2009.

Staff involved

  • Prof. dr. Lieven De Marez
  • Dimitri Schuurman


  • Media Production & Distribution

Financed by

  • Contract research