Digimeter - Measuring media/technology usage and expectations in Flanders

Trends in media/technology consumption
Yearly report 
Digital Transformation

How many Flemish people have a smartphone in their pocket, and what do they do with it? How popular is Netflix and Spotify in Flanders? Is Flanders using smart speakers? And how comfortable are they with the increased digitization of society?

Since 2009, digimeter has been mapping trends in the possession and use of media and technology in Flanders, and sheds light on attitudes and expectations towards new technologies. The results and findings are based on a survey of 4,547 Flemish people of at least 16 years of age.

We at imec-mict-UGent  are researching the changes and trends in media/technology consumption and use these insights to frame and contextualize the data collected from the digimeter survey. Based on our research and the digimeter data we can help technology- and media companies understand their users.


Partners: imec

Project Duration: since 2009, yearly report


Contact: Lieven De Marez