PING - Poverty is not a game


Poverty remains one of the most important problems faced by our Western society today. Hence, it remains an important field of action for the King Baudouin Foundation. A major task in the battle against poverty is raising awareness: as many groups in society as possible must be sensitised concerning what it means to be poor. This is best done via channels and in a language that suit the target group. Computer and video games are presently the ideal channel for reaching out to young people. Since their creation, they have grown from a niche into a creative and mainstream culture product for youth. Consequently, the King Baudouin Foundation, in close collaboration with the Interdisciplinary Institute for Broadband Technology (IBBT), is investing in developing a game for use in schools that focuses on the experience of what it means to be poor.

Publications & References

De Grove, F., Van Looy, J., & Courtois, C. (2010). Towards a Serious Game Experience Model: Validation, Extension and Adaptation of the GEQ for Use in an Educational Context. In L. Calvi, K.C.M.Nuijten, H. Bouwknegt (Eds.), Playability and player experience (pp. 47-62). Breda, Netherlands: Breda University of Applied Sciences.

Neys, J., Van Looy, J., De Grove, F., & Jansz, J. (2012, 24-28 May). Poverty is not a game: Behavioral changes and long term effects after playing PING. Proceedings of the Conference of the International Communication Association, Phoenix, Arizona, USA.

De Grove F., Van Looy J., Neys J., & Jansz J. (2012). Playing in School or at Home? An Exploration of the Effects of Context on Educational Game Experience. Electronic Journal of e-Learning, 10 (2), 199-208.

Duration of the project

The project runs from 01/01/2009 - 31/12/2010.

Staff involved

  • Prof. dr. Jan Van Looy
  • Frederik De Grove


  • Gaming and Immersive Media Lab

Financed by

  • Other

Related content

  • Website PING