ECOMAC - To an ecosystem model for research and innovation for audiovisual consumption in Flanders


VRT Medialab is assigned to carry out and facilitate research and innovation, specifically in the field of broadcasting services. Being part of the public broadcaster, VRT Medialab is increasingly urged to contribute to the whole range of broadcasters and content producers in Flanders. This assignment involves an organisational configuration and a research and innovation programme, which are broadly defined in the management contract of the public service broadcaster. Now questions arise which configuration is best suited to meet the challenges broadcasters face with regard to audiovisual ‘prosumption’. To date, little research has been done to establish a more networked innovation ecosystem. This research project will investigate the different steps needed for a profound analysis of the organisational scenarios to establish a collaborative innovation programme between public and private broadcasters in Flanders with regard to the audiovisual prosumer.

Duration of the project

The project runs from 01/07/2010 - 31/03/2011.

Staff involved

  • Tom Evens


  • ICT & Society

Financed by

  • Contract research