Living Lab Media Garden


Within the Living Lab 'Mediatuin' (Media Garden) the possibilities of cross media formats are explored within a combined user-centered and market-driven approach. The goal is to assess the potential of different formats for different target groups and the (possible) impact upon market launch. New formats will be developed and/or modified based on interaction between users and companies, but also tested within the everyday settings op (potential) end-users. All researched is based on a segmented panel with the focus on radio and (new) media experience.

Currently several projects are running within this living lab. MICT is involved in Jukebox21, Streemr and Urban Vibe.

Duration of the project

The project runs from 01/10/2010 - 30/09/2012.

Staff involved

  • dr. Cédric Courtois
  • Dimitri Schuurman
  • Hadewijch Vanwynsberghe
  • Anissa All
  • Constantijn Seys


  • Media Production & Distribution

Financed by

  • IWT

Related info

  • Website mediatuin (in Dutch)