VSP - Viewers statistics plus


Viewer statistics have long been a conservative market, measuring linear TV based on classic television set viewing. Viewer Statistics Plus, a project in collaboration with WeePee New Media Ventures, aims to include new ways of content consumption in viewer measurement. It wants to extend viewer statistics to devices, other than the classic television set, analyze viewing behaviour to detect correlation (patterns) between user, device and content parameters and prove in a proof of concept setup that using the aforementioned patterns to create an adapted content stream can have a positive impact on content and ad consumption.

Duration of the project

The project runs from 01/10/2012 - 31/10/2013.

Staff involved

Financed by

  • iMinds-MIX