CityTripPlanner targets travelers who do not have much time to prepare a citytrip but who want to pick up as much as possible from their (short) visit. With minimal effort for the user, this platform generates personalized routes with an aggregated offer of relevant products and services such as hotels or restaurants. CityTripPlanner is available in three languages on and covers an offer for 28 European cities. This offer grows constantly by adding new cities on a monthly basis.

CityTripPlanner is successfully distributed as an affiliate program: a private label version of the planner is already uses by different travel agents, such as Thomas Cook. The main goal is to generate as much traffic as possible on the platform and subsequently sell products from the stakeholders (conversion). This can only work within an optimal user experience and an aligned offer for the most interesting target groups.

Duration of the project

  • This project runs from 01/02/2014 - 30/10/2014

Staff involved

  • Sara Logghe
  • Dimitri Schuurman

Financed by