Genscom - Happiedays


Happiedays is an online editor, aimed at end-users who want to create their personal publication (newspaper) and/or spread a personalized publication to friends, colleagues, family, … When all input for a specific publication has been integrated, the publication is processed and delivered to the receiver’s mailbox, without any other intervention. In this Living Lab project Genscom wants to involve and co-create with  potential end-users, to further develop and shape the platform’s possible use-cases.

Main research questions:

  • What are the end-user’s current needs & wants with regards to the creation and distribution of personalized publications?
  • How should a digital platform with corresponding service delivery be built to have a match with the previously uncovered needs?
  • On which customer segments, with what use-cases, and with what service offering, should Genscom initially focus?

MICT responsibility:

  • Environmental scan
  • Contextual inquiry with both existing users and potential users
  • PSAP-survey


The project runs from 01/12/2015 until 31/03/2016.

Staff involved

  • Aron-Levi Herregodts
  • dr. Dimitri Schuurman

Financed by