Proximus Living Lab in Residence


The Proximus Innovation Lab is looking for new and interesting innovative domains in which it can position itself in the short- and middle long term. To help Proximus in this journey, a dedicated Living Lab panel has been built. This panel will be engaged for a period of one year and will be actively involved in the co-creation of new product- and service offerings. MICT is responsible for the user research, hereby using a wide variety of quantitative and qualitative research methods tailored to the case at hand.

At this moment a first case tackles new propositions in the domain of privacy and network security. In this case, Proximus has proposed different propositions situated at different points in the innovation process. Some of these propositions are at the very start of the innovation process, here we will involve the end-user with the purpose of conceptually elaborating on the propositions. Other propositions are situated close-to-market and here the user will be involved to validate and iterate the value proposition.

Duration of the project

The project runs from 01/01/2015 - 31/12/2015

Staff involved

  • dr. Dimitri Schuurman
  • Aron-Levi Herregodts

Financed by