Hayley Pearce

Hayley Pearce-351.jpg


Hayley is a doctoral assistant at Ghent University, Department of Communication Sciences. She obtained her PhD in 2022 in which she conducted research on developing effective climate messages to encourage environmentally friendly behaviour in children. Today, her research interests are still predominantly focused on the topic of sustainability whereby she investigates the effectiveness of different framing strategies applied in climate communication, people's acceptance of new sustainable products/alternatives and the concept of conspicuous conservation. She studies these topics using both qualitative and quantitative methods.

PhD Project

During my PhD studies, I will do research on community based interventions that increase children’s pro-environmental concern and behaviour. My project is funded by the FWO for the next four years.

Supervisors: Liselot Hudders and Dieneke Van de Sompel