dr. Hayley Pearce

Teaching assistant at the research group Center for Journalism Studies of the department of Communication Sciences of Ghent University.

Hayley Pearce-351.jpg


Hayley.Pearce@UGent.be   |   LinkedIn


Sustainable communication
Message framing


Hayley Pearce is a doctoral assistant at the Department of Communication Sciences at Ghent University and is affiliated with both the Centre for Journalism Studies (CJS) and the Centre for Persuasive Communication (CEPEC). She obtained her PhD in 2022 under the supervision of prof Dr. Liselot Hudders, prof Dr. Dieneke Van de Sompel and prof Dr. Verolien Cauberghe. In her PhD, she focused on how to effectively design climate messages to encourage children’s pro-environmental behavior intent through the use of message framing and emotions.  

She currently works as a teaching assistant within CEPEC, where she taught the course Consumer Behaviour. Her current research interest lies in the use of humor in climate communication. She is also involved in the project #staytuned together with prof Dr. Verolien Cauberghe and Elina Volodchenko on climate narratives in Flemish climate communication.




Research Projects

Stay Tuned: naar een optimale ontwikkeling van betekenisvolle klimaatcommunicatie in Vlaanderen.