CEONAV is a Belgian SME that is creating an innovative service: CEOPS. This tool allows managers to get an overview of their strategy.

Companies often use a fixed set of assumptions that are based on their previous experience. Since the expectations of the customers are changing rapidly, it is a challenge for most companies to cope with this situation.

A system that can lead to a long term strategy could add value for these companies. In that way they are able to anticipate on incremental and disruptive innovations.

It is necessary to adapt to the expectations of the market. Strategic planning could help companies anticipate on these changes.

Innovation goal

The goal of the CEOPS platform is to let managers reflect on their strategy. A dashboard provides them with an overview of the current situation and what action points should be taken to realize the outlined strategy. This platform lets managers work in a rapidly changing environment.


  1. Conducting interviews: it is possible to get initial feedback from potential users and refine the product based on this feedback
  2. Start a field trial with lead users to create a product-market fit
  3. Get an overview of the market potential of this application by applying the PSAP methodology

In this research, MICT will be facilitating the interaction with the end-user. All relevant stakeholders will have an equal voice. They are challenged to think about the opportunities and challenges of this concept by means of a multi-method approach. This allows us to develop a concept that will match the stakes, values and use-context of every actor within the value network of the innovation.

Duration of the project

The project runs from 01/01/2013 - 31/12/2013.

Staff involved

  • Dimitri Schuurman

Financed by

  • Enterprise Flanders - SME portfolio
  • Ceona
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