Media ID - A next generation federated identity management solution for a regional ecosystem of media providers


The MIX project Media ID aims to develop and evaluate a new, unified authentication system that gives entrance the Flemish media ecosystem.

Prominent media institutions participate in the project: audio-visual partners VMMa and VRT, press companies (Roularta Media Group, Corelio, Concentra Media, Mediafin, De Persgroep en Sanoma Media) and digital press database Mediargus NV. These media players see the Media ID as a means to get to know their users.

The Media ID is one login, which allows users to automatically sign in to the different media sites. The result of the project consists of an open, federated identity and permission management solution, opening doors for a better provision of service, advanced services with added value and new business models for personalized media.

Two main challenges lie in the project:

  1. The consumer’s trust must be gained. Scepticism towards online data collection is growing among the media users. Therefore transparency is a central issue: users are given control of their personal data and privacy preferences though a user dashboard.
  2. Align the different (often competing) media partners. The Media ID aims to evolve into the sector standard and needs to be broadly based.

During the project MICT will do research on the adoption and market potential of Media ID, the usage of the service, the (perceived) extra value and the willingness-to-pay. A representative panel survey will be conduced, using among others the PSAP method.

Duration of the project

The project runs from 01/02/2013 - 31/01/2014.

Staff involved

Financed by

  • iMinds-MIX