Seenspire is a recently launched platform delivering content for digital signage. The idea of standardized content came from the owners’ previous experience in the creation of tailored content. Seenspire experienced a common problem for all users, namely finding the right content to show on their screens. Therefore they decided to offer standardized quality content at a budget friendly rate, useful in different situations such as point of sale, point of wait and point of transit. By means of an SME service portfolio (KMO dienstenportefeuille - Agentschap Ondernemen) they started living lab research with iMinds-iLab.o.

Innovation Goal

The ultimate goal is to optimize the concept by means of a living lab methodology. During the research different aspects are explored such as: economic feasibility, technical feasibility, potential target groups, etc. each serving as fundaments for the market launch.


By use of an online survey attitudes, behavior and needs of potential customers are discovered. Based on these results some expert interviews are done to gain in depth knowledge of the potential target groups. Afterwards a field test will be conducted to observe the behavior of a company using digital signage and the reactions of the consumers looking at digital signage. In a next step the concept will be optimized by means of a co-creation session with potential clients.

MICT is responsible for the user research including measuring the adoption potential, co-creation and field testing.

Duration of the project

The project runs from 01/04/2013 - 31/12/2013.

Staff involved

  • Dimitri Schuurman
  • Lynn Coorevits

Financed by

  • Enterprise Flanders - SME portefeuille
  • Seenspire