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    Research group for Media, Innovation and Contemporary Technologies
    Research group for Media, Innovation and Contemporary Technologies Our mission is to ‘empower people in a digitizing society’ by studying and shaping how humans, society and technology interact, to inspire people, organisations and policymakers in creating more sustainable futures.

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    Research themes

    • Changing Attitudes and Behaviors
    • Design research for smart and circular products
    • Dis/Connection in Everyday Life and Society
    • Experience, Measure and Unravel human-technology interaction
    • Inclusive future-oriented technology for humans & society
    • Media Transformation and Platformisation
    • Power, Agency and Datafied Societies

    Focus on

    Els De Bens 2 December 2025

    In Memoriam Prof. em. dr. Els De Bens

    With great sadness, we announce the passing of Prof. em. dr. Els De Bens. An icon for Communication Sciences in Flanders and, in particular, for our research group, the Department of Communication Sciences and Ghent University (UGent).

    News

    24 October 2025 VACANCY - imec PhD (100%) – Modelling trust in conversational AI systems
    23 October 2025 VACANCY - imec PhD (100%) – Eye-Tracking Through In-Ear Sensing: Cognitive-Motor Integration for Error Anticipation in High-Stakes Tasks
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