Marketing and Sustainability: from Theory to Practical Tips

The event aims to bridge the gap between theory and practice in marketing and sustainability. It seeks to help marketers, entrepreneurs, and businesses better understand sustainable consumer behaviour and enhance their product offerings.

A real-world case study will involve participants in identifying how to align sustainable products with consumer demands. The event will feature talks on conscious consumption, addressing barriers between consumer intentions and behaviours, and how brands can meet sustainability expectations.

Joeri Van den Bergh will explore key consumer barriers and brand responsibilities through proprietary research and interviews. Timothy Desmet will discuss how to address the gap between consumer intention and action, focusing on emotional rather than rational appeal.

Attendees can also enjoy handmade, fair-trade alpaca sweaters that support a social and educative project in Ecuador.

The evening will be held in English.

Tuesday, October 8th - 17h30 till 20h 

Faculty of Psychology and Educational Sciences, Auditorium 4, Ground floor, Orange Building. Henri Dunantlaan 2, 9000 Ghent

Upon arrival, you can enjoy a delicious cup of free fair trade coffee from Komaf Koffie.

Free entrance, but subscription is recommended!