Research
Who are we?
We are an interdisciplinary research group of imec and UGent, who consists of a highly motivated team of researchers combining human and technological expertise, with a background in communication, psychology, sociology, engineering and design.
We build bridges between technology, people and society by studying their intertwined relationships to tackle the current evolution towards a sustainable digital society. We do this by looking at shifting interfaces (from analogue to digital) and studying their interactions, impact and insights.
1) Interactions
We design state-of-the art methods, using our research labs and prototypes for real-life testing, focusing on observation, co-creation and interaction design, to optimize your human-technology interactions.
2) Impact
We use theoretical frameworks from social sciences for evidence-based results, focusing on motivational, behavioral change and experience research, to maximize your effectiveness and adoption.
3) Insights
We evaluate and expose tension fields between data, privacy and ethics at governmental and industrial level, to advice your policy and decision makers.
What do we do?
We provide scientific insights on how people interact with technology today. And co-create future technologies for the people of tommorow.
Therefore we study people on three levels:
What people say
By asking opinions via online/offline surveys and interviews.
What people do
By observing behavior via mobile data logging and in the field monitoring.
What people feel
By measuring physiological data via a wide range of sensors (EEG, EMG, GSR, HR, Eye-tracking).
Research Projects
Below you can find all our current research projects.
SenseCity - Respond faster and more accurate to calamities
IoT Chef - IoT technology to create a connected cooking system
ROLECS - Roll out of local energy communities
Illuminate - Interactive streaming and representation for totally immersive applications
SCAFFOLD - ePortfolios to scaffold workplace learning in health education
Operator Knowledge - Automated creation of digital assembly instructions by operator driven knowledge capturing
Stressy - Stress in the City
Digimeter - Measuring media/technology usage and expectations in Flanders
Mobile DNA - Application that shows your smartphone usage
TBM Ivision - Game-Based therapy for children with cerebral visual impairment
LBLOD - Local decisions as linked open data
Social factors and risk behavior - Untangling the relationships between the online and offline world
The Future of Video Consumption
Chair - Media in a Society in Transition
Knowledge Center - Data & Society
Daiquiri - Data & Artificial intelligence for Quantified Reporting in sports
Inclusion in 4D - City of People - Learning disabilities
BESOCIAL - towards a sustainable social media archiving strategy for Belgium
TMaaS - Traffic Management as a Service
ExperienceDNA - User Experience Measurement in Virtual Smart Spaces
HIER-OS - Exploring the possibilities of conversational interfaces to fight social isolation among senior citizens
M-Decline - How can we monitor cognitive decline of the elderly of the future
POPHARS – Drugs at the festivals: Perceptions of prevention-, harm reduction-, care-, and law enforcement strategies
OSLO - Open Standards for Linking Organizations
VLOCA - Flemish Open City Architecture
NUDGE - NUDging consumers towards enerGy Efficiency through behavioral science