Who are we? 

We are an interdisciplinary research group of imec and UGent, who consists of a highly motivated team of researchers combining human and technological expertise, with a background in communication, psychology, sociology, engineering and design.

We build bridges between technology, people and society by studying their intertwined relationships to tackle the current evolution towards a sustainable digital society. We do this by looking at shifting interfaces (from analogue to digital) and studying their interactions, impact and insights.


Building bridges between technology, people and society

1) Interactions

We design state-of-the art methods, using our research labs and prototypes for real-life testing, focusing on observation, co-creation and interaction design, to optimize your human-technology interactions.

2) Impact

We use theoretical frameworks from social sciences for evidence-based results, focusing on motivational, behavioral change and experience research, to maximize your effectiveness and adoption.

3) Insights

We evaluate and expose tension fields between data, privacy and ethics at governmental and industrial level, to advice your policy and decision makers.

What do we do?

We provide scientific insights on how people interact with technology today. And co-create future technologies for the people of tommorow.
Therefore we study people on three levels:

What people say

By asking opinions via online/offline surveys and interviews.

What people do

By observing behavior via mobile data logging and in the field monitoring.

What people feel

By measuring physiological data via a wide range of sensors (EEG, EMG, GSR, HR, Eye-tracking).

Research Projects

Below you can find our current research projects.


SenseCity - Respond faster and more accurate to calamities

ROLECS - Roll out of local energy communities

SCAFFOLD - ePortfolios to scaffold workplace learning in health education

Stressy - Stress in the City

Digimeter - Measuring media/technology usage and expectations in Flanders

Mobile DNA - Application that shows your smartphone usage

Social factors and risk behavior - Untangling the relationships between the online and offline world

The Future of Video Consumption

Chair VRT- Media in a Society in Transition

Knowledge Center - Data & Society

Daiquiri - Data & Artificial intelligence for Quantified Reporting in sports

Inclusion in 4D - City of People - Learning disabilities

BESOCIAL - towards a sustainable social media archiving strategy for Belgium

TMaaS - Traffic Management as a Service

ExperienceDNA - User Experience Measurement in Virtual Smart Spaces

HIER-OS - Exploring the possibilities of conversational interfaces to fight social isolation among senior citizens

M-Decline - How can we monitor cognitive decline of the elderly of the future

POPHARS – Drugs at the festivals: Perceptions of prevention-, harm reduction-, care-, and law enforcement strategies

OSLO - Open Standards for Linking Organizations

VLOCA - Flemish Open City Architecture

NUDGE -  NUDging consumers towards enerGy Efficiency through behavioral science

DITUR - Digital Twins for Upscaled Retrofits

Telenet Essential Internet - Connecting vulnerable people to the internet and measuring their ICT skills


Below you can find a few of our recent finished projects.

IoTChef - IoT technology to create a connected cooking system

Illuminate - Interactive streaming and representation for totally immersive applications

OperatorKnowledge - Automated creation of digital assembly instructions by operator driven knowledge capturing

TBM iVision - Game-Based therapy for children with cerebral visual impairment

LBLOD - Local decisions as linked open data